The world’s one of the richest and leading giant multinational companies Facebook was launched in 2004 by Mark Zuckerberg. Mark Zuckerberg is the seventh richest entrepreneur in the world with a mammoth net worth of 54.7 billion dollars.
Initial days of launch, Zuckerberg as a student had operated Facebook in his university, Harward. He launched the FB site for his friends and students of Harward campus for easy communication and identification.
His aim was to connect Harvard students with one another. Thousands of students got attracted to it and registered on the site. After its success among Harward students, he had enlarged its operations and brought it for the public, and the rest is history that we are witnessing.
Now Facebook is a world’s technology giant with billion market share and Zuckerberg is one of the global wealthiest men.
Ever since its launch, Facebook had become more popular among people worldwide, still, its monopoly in social networking platforms is continuing.
Simply to say, from kids to teens and younger to elder and male to female and rich to poor, the majority of people across the globe are having a Facebook account that has become one of the strongest communication paths nowadays.
Facebook is currently a widely popular and biggest social networking platform across the globe with billions of active users belonging to various nations. With over 2.7 billion monthly active users worldwide, Facebook is the biggest social networking site.
The global number of FB users is nearly 2.7 billion in the second quarter of 2020, and the majority are from the Indian subcontinent.
As of the latest (April 2020) survey, India ranks first in total Facebook users (nearly 290 million)worldwide, while the USA is second with around 190 million FB users.
From a few years, advertising on social media networks has seen a rapid increase.
The whole story makes it clear why Facebook has been playing a vital part in marketing. Yes, the billion of global users is the strength. This means the content, Ads posted across this platform will reach a large number of audiences.
FB is very much suitable to post a variety of content from articles, blog posts, photos to videos. From common man to business organizations to the service sector, any section can use this platform as per their needs. Therefore, Facebook is playing a very important role in digital marketing techniques on which the majority of the businesses relying on to enhance their brand and image among the public.
Yes, Facebook Advertising Requires Expertise. Facebook marketing is emerging as one of the prominent tools in digital marketing. A passionate or newbie has to learn the dynamics of Facebook and marketing to transform as an efficient Digital Marketer. There are two types of advertising, free and paid.
The paid FB advertising has to be maintained and monitored clearly as it involves investment. Making and Maintenance of the ads as per the budget is key. Apart from maintaining the ads as per the budget, one has to have a grip on the content that is to be posted as Ads. The content ranges from Images, videos, text, designs, or a combination of all.
An expert will put an eagle eye on the quality, creativity, purpose, truthfulness, and plagiarism of the postings. Because the suspicious, illegal, and untrustworthy ads will be spammed by Facebook.
There is the utmost importance to content creators in Facebook marketing, their creativity in ad making is crucial to reach the maximum audience. An innovative image, creative video, or exiting lines will attract them, more chances for an increase in the sales of the respective product or service. Therefore, a strict effort should be there in ad making for social media.
Hence, learn Facebook advertising in-depth and become an expert in online marketing. Its time to uplift your skills in social media marketing.